Equality Florida, the state’s largest LGBTQ+ civil rights organization, advances equality through advocacy, education, and grassroots organizing. I led the creative direction for their Broward Gala, developing a Back to Broadway brand identity and producing integrated digital, social, and print assets that drove engagement and delivered a cohesive event experience from promotion to live execution.
Led creative partnerships with The Wick Theatre & Costume Museum and integrated live, in-character performers to create immersive, highly shareable moments. These experiences contributed to a sold-out event (425 attendees) and record-breaking engagement and fundraising, including $249,000 raised during the live ask in support of Equality Florida’s mission.
